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Kulala Toys is a store that offers full range of high quality wooden and educational toys in Indonesia where we currently distribute and represent a range of premium brands within our home country.

We are dedicated to our role as Distributors and will continue to work on fostering the robust growth for these brands in the Indonesian market. We love to work with businesses that share the same passion with us on play-based learning, open-ended play, high quality toys and product knowledge. If you’re interested in stocking any of these brands, feel free to reach out to us and share with us about your business details.

We currently distribute the following quality brands within Indonesia:

CandylabAvdar GymAvdar Toys – SumbloxMagic Wood – WalachiaConnetix TilesJust BlocksWaytoplayBaby NoiseKontuClicquesGluckskafer & Nic ToysHape



Premium Wooden Toys Candylab is a young, design focused company based in downtown Tribeca in New York City. Candylab bringing a fresh breath of excitement in wooden consumer toys, with a philosophy centered on two powerful but simple ideas:First, toys should be engaging to parents and children alike, hence the design-centered approach to each product Candylab create.Second, Candylab adamant about reducing the amount of plastic dumped in our biosphere. No possible scenario calls for a child’s toy to still be around in 5,000 years from now.By reviving old woodworking techniques and combining with modern tech and design approaches, Candylab effectively reinventing what a humble wooden toy can be.

See the full range of Candylab Toys


Activity Play Gym (PRE-ORDER)


Avdar Gym Ultimate indoor fun for kids! Whether it’s rain, snow or shine, your little adventurers can now be active and explore all day!


The Big Blocks


Avdar is a young brand with multi-cultural background developed by Daria (from Mongolia) and her husband Evgeny (from Russia). After becoming parents, they wanted to give their son more natural and open-ended play. Acknowledging the lack of such toys where they lived and armed with a talent for design and handcrafting skills, Daria and her husband started creating their own toys that formed the AVDAR that we know today.

Avdar toys are handmade from natural solid limewood (also known as linden wood) and coated with non-toxic water-based paint.

See the full range of Avdar Toys



SumBlox is a revolution in early childhood Mathematics destined to improve numeracy in your child’s early introduction to Mathematics and the Sumblox Mathematical System grows with your child. Learning through play at its best! The higher the number, the taller the block. No matter how you stack them, if the numbers add up, the heights will match. It works for Addition and Subtraction, Multiplication, Fractions, adding Fractions. Some teachers are even teaching Year 6 Algebra with SumBlox.

Sumblox allow kids to explore and discover maths on their own terms through an engaging hands-on play activity that they already enjoy – playing with blocks.

Sumblox are a math manipulative, building block set, and a discovery toy for any child to naturally learn mathematics and it’s properties through play – with SumBlox children will finally love maths again.

See the full range of SumBlox Toys


Wood, MAGIC wood ❀ In the zodiac world, I'm a Leo the Lion. Which means I roar fiercely when annoyed (sorry hubby 🙊), but a… | Tree house, Wood branch, Wooden toys

Magic Wood are committed to producing their wooden toys in a social, and environmentally responsible way. The wood used for their toys is from sustainable FSC timber and their wooden blocks and treehouses are sourced from reclaimed branches – no living tree is felled for their manufacture. Each part is carefully sanded and finished with natural and non-toxic flaxseed oil for durability and playability, and the bark is left on for natural texture. Bark covered blocks are heat treated to fuse the bark to the wood, providing a strong and robust bond, but please bear in mind it is a natural product which may be affected by heat, moisture or wear. Enjoy the natural textures and sensory experience of these wonderfully creative wooden toys.

See the full range of Magic Wood


Walachia focuses on creating educational toys that are long-lasting, high quality and sustainably made while safe for children to play with. All of the beech and pine timber that Walachia uses for their wooden building sets is sourced from forests within the Czech Republic.

Walachia Wooden Toys’ mission is to foster imagination and creativity by encouraging children to use their hands and minds. The Vario building sets teach children various STEM (Science, Technology, Engineering and Mathematics) skills through planning, designing, forward thinking and constructing. Patience, logical reasoning, fine motor skills and perseverance are also developed during the building process.
Each Vario building set contains beech logs of 15mm in diameter in various lengths with locks at the end which allow creating a great variety of buildings. The wooden logs and roof parts are easy to assemble and to dismantle. The Walachia Vario building sets are fun for the whole family and entertain children as well as adults for hours at a time.

See the full range of Walachia Wooden Toys


Connetix Tiles allow children to construct 2D and 3D shapes, using their imagination and creativity to play and build. Our magnetic tiles encourage cognitive development, spatial awareness, hand-eye coordination, fine and gross motor skills and help children build knowledge around scientific and mathematical concepts – all through PLAY!Not only that, children can play independently or with friends and family, supporting important social skills such as teamwork, cooperation, perseverance and resilience. Create big castles and towers, build new homes for favourite toys or explore 3D shapes and patterns, all while having fun.
Just Blocks are ecologically wooden blocks manufactured out of beech wood without being chemically treated by preservatives, paints or oils. Just Blocks come in four types of different sized packs and wood elements: Basic Blocks, small and large flat blocks and sticks.Each block size and shape has been thoroughly tested so as to support and enhance a child’s motor skills and cognitive brain development. Building ‘Just Block’ structures, helps develop a child’s fine motor and manual dexterity skills as well as hand-to-eye coordination and to exercise the hand and finger muscles. A given block set is not designed to force/instruct any particular way of playing. In contrast, the focus is on letting children use their own imagination. During the building process, a child can learn how to explore and exploit cause & effect, to undertake challenging tasks and to test the limits of their abilities.In general, toys tend to impose limits in their use-for-play without stimulating a child’s imagination. The ‘JustBlocks’ approach is intended to counteract this, where a child uses its own creativity, through play, to achieve whatever goals they have in mind. Spacial creative skills so acquired help a child to achieve the necessary and enhanced means for its mental development.Made in Polen (Europe) from sustainable timbers.
Waytoplay is more than a toy, it is a Dutch Design original. Each set features easy to connect road segments. Straights, curves, parking spaces, roundabouts, junctions and more. Made of high grade, child safe rubber, simply roll out an adventure anywhere and anytime. Indoors and out. The beach, deep pile carpet or that bumpy garden path, turn any place into your waytoplay. The open ended sets can be added to, for endless fun. Let your child find its way to play and become king of the road.
Babynoise is a creator of original wooden percussion toys and begun trading in early 2017.
Musical Instruments offer creative and sensory play for all little ones and the soft natural tones of Baby Noise Instruments which are hand painted by Eve with non toxic paint look beautiful in any setting.
The Babynoise team is made up of a stay at home mum Eve, her three children (Cooper, Tyler & Weston) and fiancé Byron.

Kontu STEM Blocks are magnetic wooden blocks and rigid cards designed to encourage STEM thinking (science, technology, engineering, and math) in early childhood. Preschool-aged children have an innate ability and desire to learn math. By cementing positive early math knowledge in their minds by age five, children build a positive disposition towards mathematics that will help them attain their full academic potential later in life. Children learn through play!

See the full range of Kontu STEM Blocks 


Wild Dough Playdough is lovingly handcrafted to spark tiny imaginations by inspiring FUN, creative play. It’s deliciously scented, soft like no other, 100% non-toxic and Aussie made. It easily lasts for 6 months and promises hours and hours of play for your little ones.

See the full range of Wild Dough



Hello Tiny House are incredibly beautiful houses & ‘buddies’ handmade in Tasmania, Australia, from Tasmanian Oak.

These handmade wooden houses inspire play, learning and exploration. Toys for the head, heart and hands. They bring colour, life and happiness to any playroom as children create their own worlds and adventures.

Tiny houses are hand cut from the beautiful Tasmanian Oak tree, sanded for smooth edges and painted with non toxic water colours. An organic beeswax is used as a sealer for longevity.

See the full range of Hello Tiny House


CLiCQUES are colourful, beautiful and fun wooden peg dolls made from high-quality European hornbeam. They are CE certified and hand-painted with certified child-safe paints and varnishes.

Handmade in Europe, CLiCQUES wooden toys consist of three elements that are held together with tiny magnets designed for you to mix them up, switch their clothes and use them as educational toys for teaching colours and different colour combinations. It’s all about your childs imagination: CLiCQUES have minimal facial features, these magnet toys stimulate children’s inner picturing abilities and do not set limitations to creative thinking. CLiCQUES come in house-shaped boxes that can be individually customized with beautiful interior backgrounds.

See the full range of CLiCQUES Wooden Toys

Glückskäfer toys are designed in Germany and manufactured whether in Europe or by a small family workshop in Bosnia, conforming with the European Directives for Toys (DIN EN 71). Please note that some of their products are handmade out of wood and painted mostly with water based paints. As a result, they might differ slightly and even have unique markings since wood grain has changing structures and colours which serve as proof of their natural origins. Over time colours and wood can also wear with play.

See the full range of Gluckskafer Wooden Toys

Nic Toys, a prestigious and traditional German toy manufacturer, has been representing quality, safety and creativity over the last 25 years. The brands nic, Walter, Bodo Hennig and Glückskäfer all belong to the company, and they all stand for the values of being designed with children’s development in mind, and being manufactured ethically and sustainably. The Glückskäfer line is especially well-known in Waldorf and Montessori circles due to their two unique ranges: under this line you can find both wonderful rainbow-coloured open-ended toys, which spark the imagination and creativity of children, as well as child-size, real tools helping their growth of independence from very early on.

See the full range of Nic Toys Wooden Toys

Hape Toys is one of the world’s most highly regarded manufacturers of  wooden toys made from sustainable materials. Innovative and safe design, materials, and craftsmanship are the hallmarks of this beloved brand. Striving for meticulous quality, Hape lovingly manufactures with a strong sense of social and ecological responsibility. From the initial design, to sourcing eco-friendly materials, to production, and finally consumer packaging, this exceptional toy company exhibits a rare understanding of and dedication to the well being of both our planet and our children.

See the full range of Hape Toys